In most offices, the reception area is the first area you walk into. You can showcase your branding in a memorable way with reception signs. Additionally, your company’s reception area needs to be friendly and inviting for people to do business with you. Selecting the right reception signage is key to building and communicating your brand image. The role of reception signage extends beyond mere identification; it becomes a powerful tool for conveying information, enhancing brand identity, and creating a welcoming ambiance.
Informative Reception Signage
Directions: The primary purpose of informative reception signage is to guide visitors whether it’s providing them with information or direction. This includes the name of the company or establishment, floor numbers, or specific departmental directions. This can be especially helpful in huge buildings or multi-story structures that can be difficult to navigate. Create your reception signage with bold fonts and vivid colours so they are more visible and can be seen from a distance. Retractable banners work great!
Safety: Reception signs can be used to indicate exits and emergency routes to help people evacuate quickly in the event of an emergency. Some businesses use reception signage to remind people of safety protocols such as turning phones off.
Business Contact Information: Reception signage serves as a convenient point of reference for essential contact information. Including a phone number, email address, or website allows visitors to quickly and efficiently reach out for assistance.
Brand Values: Both reception signage and office signage can be valuable in communicating brand values or missions to your customers and team.
Reception Signs & Aesthetics
While reception signs are informative they are also the first point of contact for both clients and customers and are a tangible extension of a brands identity.
Lighting: Illuminated reception signage adds a touch of sophistication and ensures visibility, especially in dimly lit areas. LED lights, backlit panels, or halo-lit lettering can create a visually striking effect. Consider the environment such as warm lighting for quiet offices and funky bright acrylic signage for retail stores or salons.
Consistency: Consistency in colours, logos, and design elements ensures that the signage aligns with the overall brand aesthetic.Custom signage that reflects the brand’s personality creates a visually cohesive and memorable experience for visitors.
Material: The choice of materials for reception signage contributes significantly to its aesthetic appeal. Modern and sleek materials like aluminium composite panels are perfect for communicating a professional brand image.
Design: Thoughtfully designed signage not only enhances the visual appeal of the reception area but also communicates a sense of credibility and reliability. Colours, fonts, and graphics chosen for the signage contribute to the overall ambiance, setting the tone for the visitor’s experience.
A well-designed reception sign not only is informative but also contributes to a welcoming and memorable atmosphere. In a competitive business environment, where first impressions are pivotal, investing in aesthetically pleasing reception signage is an integral part of creating a positive and lasting impact on clients, partners, and employees alike.