Signs are used everywhere but for retail signage it is particularly important for driving traffic to your store. Whether you’re needing retail signage for a new store or it’s been a while since you upgraded your existing, you could be missing out on the opportunity to attract more business! For retail stores particularly in high density places like shopping malls, the first impression of a customer can have a long-term impact. Investing in unique retail signage, you can not only attract new clients but strengthen your brand image. Here are our tips on how to make the most of your retail signage.
Choosing The Design
Depending on your business, you’ll either benefit from bright and bold signage or a simple design, the choice is yours. However, it’s important to consider readability from an external perspective, capturing the attention of people walking by can encourage people to enter. Choose a straightforward, easy-to-read font and high contrast colour combinations that includes brand recognition, this will make an impact on your image.
Less is More!
Your main objective when using retail signage is to swiftly and clearly convey information. Keep your communication brief and direct. Don’t use unnecessary words or clutter that could confuse customers. Always keep in mind that clients are passing by, so make it simple for them to grasp your point quickly. Additionally, your signs’ typefaces, colours, and graphics should follow your brand requirements so that they improve rather than distract from the shopping experience.
Location is Key
The location of your signage has a big impact on how successful it is. In order to direct clients through the store and draw their attention to important products or promotions, consider the flow of traffic internally and externally. Wall and window signage is a fantastic way to showcase new products, advertise sales, and provide customers information about company hours and policies. As a business who specialises in retail store signs we will work with you to ensure your retail signage reflects your brand image, products or retail store!
Visuals and Graphics!
Get creative with your retail signage, afterall you want to attract customers to your store. What better way than a big retail sign with your product or logo as a graphic? Visuals are powerful in conveying your brand, message or products faster than words. High-quality images or graphics can grab attention and convey your message effectively. Just make sure they are relevant to the products or promotions you’re highlighting. Ensure that your signage is always relevant to your customers. Update it regularly to reflect changing promotions, seasons, or trends.
At Just Signage, we understand that the focal point of your advertising is your retail signage, which is why we provide a completely individualised solution and service. We examine the colours, style, logo, and overarching impression of your organisation while developing a product. We will work with you to design and create your store signs in a variety of forms, measurements, colours, and finishes. We are pleased to meet your demands if you already have an idea in mind or are feeling creative and want some help executing it!